Direct Flights From Beijing To Brisbane On Agenda

THE Queensland Government has targeted one of the world’s biggest cities in a bid to ignite further growth in Queensland’s tourism sector.

A new aviation project launched by Tourism Minister Kate Jones aims to secure direct flights between Brisbane and Beijing – the world’s third-biggest city, with more than 21 million people.

Direct flights to Shanghai, the biggest city in the world, were launched in December.

Tapping into the Chinese megacities and millions of increasingly cashed-up travellers is seen as a key strategy in continuing the state’s tourism and aviation growth.

Ms Jones said there was no underestimating the importance of the Chinese market.

“China is our largest market for international visitors, and it delivers strong outcomes for our economy,” she said.

“Last year spending by Chinese visitors in our state reached $1 billion for the first time.

“We want to get more Chinese tourists into Queensland and make it easy for them to visit different parts of the state.

“We know that tourism is a key growth industry for our state, with the potential to generate $34 billion by 2025, but to achieve these results we need to keep increasing our market share in Asia,” she said.

Ms Jones said the project, called Welcoming China to Southern Queensland and Beyond, was estimated to contribute millions of dollars in overnight visitor expenditure to the local tourism economy and support Queensland jobs.

On a smaller scale, Toowoomba’s Brisbane West Wellcamp Airport last week commenced flights to Cairns on the Airnorth airline – a service that will expand during winter.

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